The Problem

Despite being a remarkable business, Xterm Pest Management was too new and its advertising plan was unfocused. There was no search engine optimization, lots of content tacked on — instead of being properly added, and generalized content resulting in low visits to the web site.

Improved site design

The first step was to address the web site’s design and content, which while we had designed it solid, was littered with small errors and some glitches. To resolve this issue, we’d need revise the way their web site was designed, operated, and content placement. Our plan would be to create and implement the following changes to their web site.

• Simplicity – Many pages had content crammed from margin to margin, so we would Remove unnecessary components, without sacrificing effectiveness and use alternative methods to deliver the same content faster
• Centralize the Layout – XtermPest.com already had this, but it was leaning to the sides. The top header used to have more on the right hand side, while the content was shifting to the left. Our plan is to bring the focus dead-center on the content.
• Columns – Several pages had columns within columns. We reorganize that content into one column, that is aimed directly at its purpose and only that purpose.
• Improved page Header – The original header advertised the pest control and termite prevention services offered by Xterm Pest Management, but didn’t stand out with their overall advertising campaign. Our new one allows us to focus it on one specific topic at a time.
• Solid Areas – Another major flaw in the old design we noticed was a lack of distinction between the header, navigation, content, side columns and footer. Once again we address all of these issues and laid out everything separately before creating one uniformed vision for the web site.
• Navigation – The site had become littered with Cute Icons, bright buttons, and inconsistent navigation. The rule here was less is more, and as such we reduced the sheer number of links to only what was needed and stand out.
• Logo – Xterm at this point had a logo we designed, but lacked visibility. altering the way it was used in the site allowed for their logo to move from being just a piece of art on the site to an identity.
• Text – Small text leads to eye strain, so naturally we bumped the fonts up a size and used standardized fonts.
• Colors – Strong colors should be used when something needs to stand out over everything else, as a result if all colors are strong, nothing stands out so we needed to focus colors on key content points.
• Rich Surfaces – a number of the graphics that needed to stand out were bland, so we redressed them with a bit of special effects and graphic arts.
• Content – We needed to reload the content so instead of being like traditional content, the information would be front loaded to drive visitors to read the text and people who skim content would get the information they need right away.
• Keywords – Nearly all of the keywords Xterm Pest Management wanted were not used in the web site, and all of which had to be addressed and placed into the content correctly.

Success

While Xterm Pest Management continues to grow and struggle like any new business that just starts out, our work at Orb Portals Studios allows them to spend more of that time on their customers and service and save thousands that other advertisers would’ve gobbled up without guaranteed results.

Success doesn’t happen overnight, but you shouldn’t have to wait three to five years either.

Orlando Web Design Service

The web sites I create designed to be effective, not ones that merely look pretty. There’s no point to web site if a customer can’t find your contact information. My professional designs focus on effectiveness in helping your business grow online.

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