The Dog That Won’t Hunt

Last Week I talked about customer and client loyalty, this week I’m going to talk about choosing the right hunting dogs for business. Actually, it is about wasting time and not wasting time.Because we all know, even if we haven’t been on a hunting trip, that brining along a dog that won’t hunt doesn’t make one bit of sense. Yet every day I see it happening all the time. How many prospects can we count that just strung us along for months, without any real intention of investing in the products of services offered?

I like to give people the benefit of the doubt and rationalize why the deal hasn’t closed, but I do realize that I have to be honest and understand that some people won’t be clients.

I’ve learned this one the hard way too. I spent a significant amount of time trying to convince a prospective client of the need for a strong unified brand and the need to know his clients. In reality, he just wanted a basic website and a business card. In the amount of time I spent making my case, I could’ve spent that time going after other leads and building new business for myself.

This scenario happens far too much and far too many businesses waste too much time on dead leads. Now I try to work on as many leads as possible to improve my odds and I’ve now added the all important question, “Tell Me What You Need” to my client discussions.

Lesson Learned

Find the Dog that Hunts, Keep Him Happy, and Success Follows.

Tags

2009, Amount Of Time, Benefit Of The Doubt, Business Card, Client Discussions, Client Loyalty, Customer Loyalty, Hunting Dogs, Investing, june, New Business, People, Prospective Client, Prospects, The Dog That Won't Hunt, Wasting Time

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About

DTSL Williams
Web Designer & Graphic Artist
Orlando, Florida

To Whom it May Concern

My old friends, and others, are no doubt aware of the terrible time I have had in my projects recently, and will be glad to know that I will be back to resuming them ... ready to swap wit, dispense commentary, make jokes, split hairs and perform other matters of interest.

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“I am an atheist, out and out. It took me a long time to say it. I've been an atheist for years and years, but somehow I felt it was intellectually unrespectable to say that one is an atheist, because it assumed knowledge that one didn't have. Somehow it was better to say one was a humanist or agnostic. I don't have the evidence to prove that God doesn't exist, but I so strongly suspect that he doesn't that I don't want to waste my time.”
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